" In harmony with nature, direct from our orchards,
we offer the finest fresh fruit from South Africa. "
Fruitways

Dedicated to customer service
FRUITWAYS is a leading marketing company supplying premium quality apples, pears and citrus from South Africa, with the focus on facilitating and promoting direct relationships between growers and leading international supermarkets. As grower, packer and shipper we represent a totally integrated fruit marketing operation being directly involved in all activities from orchard to store.
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With its head quarters at Somerset West in South Africa's Western Cape region, Fruitways is one of the four main operating entities of The Melsetter Group, the well-known South African family owned agribusiness.

Although a relative young company, the demand for fresh fruit from Fruitways by leading international customers has grown significantly over the past five years. Fruitways prides on understanding customers' and consumer requirements, sourcing quality fruit, which is grown and packed by dedicated producers and delivering the product directly to customers. The Fruitways customer base includes leading retailers in the United Kingdom, Central and Northern Europe, North America and South Africa. It has also developed relationships in the Far East and Indian Ocean Islands.
Fruitways mission
We wish to be recognised by our customers, producers and suppliers of services, in the field of South African export apples, pears and citrus, as their most trusted partner offering the best service and premium quality fruit.

To this end we shall:
  • Be the benchmark for service delivery to our customers and producers
  • Deliver the best returns to producers
  • Be the service suppliers' partner of choice.