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Marketing
Securing supermarket programmes in our target markets and managing the supply of fruit from our franchise packing operations to match supermarket customer requirements. Our objective is to provide a specialist comprehensive marketing resource for our growers and a reliable and trusted supply base for our customers. Logistics and Freight forwarding Through economies of scale and a 100% commitment to door to door containerisation, we negotiate, on behalf of our suppliers, competitive freight rates with a major focus on least cost distribution. All logistics arrangements and forwarding functions are dealt with by our own in house Shipping Department, which maintains contact with and reponsibility for our products until they are received by our customers. Quality Assurance The Fruitways Quality Assurance team is responsible for monitoring individual customers' quality requirements and food safety protocols, traceability requirements, etc. and ensuring compliance with these standards by the franchise packing operations. Fruitways also provides in house professional assistance with the regular audits for EurepGap, BRC and Tesco Nature's Choice certification. Information Systems Our in house developed Information System provides real time information linking packhouses, quality assurance, logistics service providers, receivers and customers. Weekly sales reports provide growers and packhouses detailed updates of returns by customer by pack type. |
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we offer the finest fresh fruit from South Africa. "
